Philip Larkin Wedding Wind Summary - 1597 Words

Philip Larkin’s Wedding Wind, is a poem about a newlywed woman, and her recounts of her first night as a married woman. The following day she is coming to the realization of what she just got herself into. The character realizes that this marriage is not going to satisfy her, and that it is already off to a bad start. She now regrets her new life, and in the end even talks about death. The poem illustrates how marriage is not what you think it is. The style of this poem is a lyric poem, which is a short piece of writing with the main character expressing their thoughts and feelings. In the poem the woman is speaking about her new life as a married woman. In the poem the words: I, my, wedding, and wind are used a lot. All of these words†¦show more content†¦In the second stanza it is the next day and things have shifted just like the weather. â€Å"All’s ravelled under the sun by the wind’s blowing. He has gone to look at the floods, and I carry a chippe d pail to the chicken-run, set it down and stare.† In this scene the woman seems to be doing farm work while her new husband is doing nothing, and it seems as if she is doing all the work. I think the chipped pail represents something damaged and broken possibly on the road to disaster or being broken. This pail could represent both the woman and her husband who probably have their individual issues and sooner or later everything will clash and crumble. Perhaps their marriage. In this second half of the poem there also should have been a honeymoon of some sort, but still no celebrating between the couple. â€Å"All is the wind hunting through clouds and forests, thrashing my apron and the hanging cloths on the line.Can it be borne, this bodying-forth by wind of joy my action turn on, like a thread carrying beads?† I think the character is describing her sadness and frustration as taking on a â€Å"bodily form† and only the wind being a strong and forceful object to carry that amount of manpower for which she is expressing. And a thread carrying beads representing fragility some type of weakness. â€Å"Shall I be let sleep now this perpetual morning shares my bed?† The woman is realizing that this is what her life will

What Is The American Dream - 942 Words

If asked the question, â€Å" What is the American Dream?†, many people would have a variety of answers. It may depend on many factors including, how one has been raised, their age, socioeconomic factors, and ethnicity. There have been so many changes in our country over the years from the 1900’s until now including wars, racial beliefs and family structures which led to an array of definitions of the American Dream. An American Dream can be different for each person. It can be about many factors as we will see throughout the paper. To cover these different factors, interviews have been completed with three subjects who are different ages, race and socioeconomic status. The first subject is a 94 year-old caucasian male veteran named Warren Tuttle. He worked hard to finish high school, as many did not complete this huge task during this era. Mr. Tuttle worked hard as a farmer on the same farm he still lives on today. His first paying job, at the age of 16, was at JC Penny. From there, he went to work at Belk until he was drafted by the Air Force.From talking with Mr. Tuttle, we discussed many components of his childhood. He was the youngest of 2 children and his parents were married. At the age 26, he married a lovely woman and had two children of his own. He had a daughter and a son who died at two days old. They both were happily married for 67 years and had a good life together. During this time in service, he flew in World War II. His duty during his service was to map theShow MoreRelatedWhat Is The American Dream?1407 Words   |  6 Pages What is the American Dream? If you ask anyone they will provide you with all types of answers, from making a successful life for one to wishing and hoping that America changes and grows as a whole. Personally I believe that the American Dream is the idea that was put in my head as a small child by parents and the other adults around. For me, this was the motion that in the beginning it’s as simple as going to school and make A’s so that I can be accepted into a good college, and then you must workRead MoreWhat Is The American Dream?895 Words   |  4 PagesSince the very first steps taken on American soil, people have dreamt of pursuing the American dream. What is the American dream? Many people believe that the American dream can’t be defined in one simple sentence. To some people the American dream means getting a new car and to others a new home, but for many Americans it has a deeper meaning. As we have seen, equality has been a struggle from the beginning; but it has led to the liberty within the country. The accomplishments that have been madeRead MoreWhat Is The American Dream?1094 Words   |  5 PagesMost Americans are unsatisfied with their lives. So many people live their lives discontented with where they are in life. They are discontented with their status in society, the money they make, goals they have yet to achieve, their profession, how they didn’t complete their schooling, and the list unfortunately goes on. We as Americans have a large advantage in comparison to most societies within the world, we have the freedom to live the American dream. What is the American dream? The DeclarationRead MoreWhat Does It Mean For The American Dream?864 Words   |  4 PagesWhat does it mean to be an American dream? It is a hope of the American people that everyone has a same opportunity to achieve a success through their resolution, originality, and hard-working. Hundreds and hundred years, millions of people all over the world come to America to search and prove the true of an American dream. Unfortunately, in fact, everybody has different opportunities and obstacles to achieve their dream relate to gender, and especially class. Firstly, a gender is an importantRead MoreAnalysis Of The Article Whats Up With The American Dream 994 Words   |  4 PagesWhat does the american dream mean to you? â€Å"The American dream, to me, means having the opportunity to achieve, because I don t think you should be guaranteed anything other than opportunity† (Leny Wilkens). The Article â€Å"Whats up with the American Dream† is all about how the American Dream is changing. It s transitioning from going to school, working hard, and advancing in your career to being handed a job through the connections you have. The thesis in this article is â€Å"We go to school, studyRead MoreWhat Is The Theme Of The American Dream In The Great Gatsby1508 Words   |  7 PagesGatsby†, F. Scott Fitzgerald suggests that the American Dream is illusory and can never be fulfilled. He suggests this concept through Jay Gatsby, Nick Carraway, Daisy Buchanan, Tom Buchanan, and Myrtle Wilson. When these people try to purse this unfulfilling dream, only sadness and failure is left for them to feel. In the 1920’s, everyone was following a never ending train of disappointment and failure know as the American Dream. The American Dream was the belief that through hard work, determinationRead MoreWhat Is John Steinbecks Theme Of The American Dream831 Words   |  4 PagesJohn Steinbeck describes a world where the American Dream was a wonderful dream to live but very difficult to live because of the challenges. In the 1930s, the Great Depression was occurring and it was horrible. During this time it was very disturbing how many people were living because they could not afford anything. The American dream was honesty not very achievable during this time period. Many people John Steinbeck reveals the reality of the 1930s in his novel. Steinbeck’s purpose in writingRead MoreThe American Dream Is What Most People Hope For. People1684 Words   |  7 PagesThe American dream is what most people hope for. People migrate to the U.S. wanting to have a better life and people w ho live in the U.S hope to have a prosperous life. The Tortilla Curtain by T.C. Boyle shows two different couples trying to achieve the American dream and the things that they face to try and get the dream. Reading this you learn that there are many tribulations that people go through in trying to accomplish the American dream. This book enables the audience to view both perspectivesRead MoreLiving The American Dream : What Do You Think?1889 Words   |  8 PagesWhen you hear about living the American dream, what do you think? Is the American dream the ability to go to school wherever you want and accomplish everything you’ve ever wanted to do with a little hard work and elbow grease? 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Renewable and Sustainable Energy Reviews

Question: Discuss about the Renewable and Sustainable Energy Reviews. Answer: Introduction: Saudi Arabia which is officially also known as the Kingdom of Saudi Arabia is the largest of the Arab states of the Western Asia. According to Jouini (2013), the country is bordered by Jordan and Iraq on the northern side and Omen and Yemen in the southern part. The countries of Kuwait, Qatar and United Arab Emirates cover the country from the east. This is the land of the two great mosques of the Mecca and Medina. The economy of Saudi Arabia is very much dominated by the industrial sectors that have offered about 62.3% of the countrys total GDP in the year 2015. In the year 2009, the nation has under gone a global recession, however, due to the strong and determined fundamentals, the country has been able to survive during the time of crisis. Apart from the oil and petroleum industries, there are also many other industries prevailing in the country. The mining and the quarrying industries of the countries, however, contribute about the 26.8% of the country total GDP in the year 2015 (Nakov and Nuo 2013). Saudi Arabia (Source: Brown et al. 2013) The political, economic, social, technological, legal and environmental factors of Saudi Arabia have been analyzed in this study with the help of using the PESTLE analysis. The affects of these different factors on the import of the protective textiles by Saudi Arabia oil and gas industries from the Bruck Textiles of Australia have also been shown in the context to the PESTLE analysis of the market of Saudi Arabia oil and gas industry. Product chosen: The industrial product that has been chosen to be analyzed and discussed in this particular research study is the different oil industry. The Australian Organization that has been chosen is the Bruck Textiles that provides protective fabrics that are required for the oil and gas industry of Saudi Arabia. Justification for the product chosen: The different oil industries of Saudi Arabia have been chosen for the doing of the PESTLE analysis. The oil industries have been chosen to analyze because this nation accounts for almost 25% of the world's total oil reserves. This nation plays a very crucial and important role in the different affairs of the Organizations of Petroleum Exporting Countries. Therefore, this industry is countable among the most important industries of Saudi Arabia. The Australian organization, the Bruck Textile manufactures not only the normal kind of quality fabrics however, it is also specialized in manufacturing of a range of protective fabrics that are used in military, fire fighting, oil and gas, metal smelting, mining and other industry purposes. So this industry has been chosen as this industry of Australia supplies the protective fabrics for the oil and gas industries of Saudi Arabia (Bruck Textiles 2016). Relationship between the oil and gas industry of Saudi Arabia and the Bruck Textiles of Australia: The Bruck textiles is Australia based company which has its head office at Sydney. This company manufactures best quality protective wear fabrics and applications solutions for the requirement of the protective clothing for the emergency services and the safety of the oil and gas industry and other specialized industries workers. The protective fabrics from this company are exported to Saudi Arabian oil and gas industries. Saudi Arabia imports these fabrics for the work wear of its workers as it ensures safety of the workers (Bruck Textiles 2016). PESTLE Analysis: The decisions of the management system of any country depend on the different factors of the macro-environment. These factors can be managed and analyzed with the help of the PESTLE model. The PESTLE model has following classifications: Political factors: This shows the exact level at which the government of the country materializes with the political economy. The political factors mainly include the different laws of the country, tax and tax policy, trade restrictions and others. Economic factor: The economic factors have the main influence on the process of the operation of the business. It includes the interest and exchange rates, economic growth and the inflation rates of a country. Social factor: The demand for the goods of the country depends on upon and gets affected by the social factor of the country. The social factor includes the cultural aspects of the country. It also includes the rate of the population growth, health consciousness, age distribution and the career possibilities of the country people. Technological factor: The technological factor of the country affects the quality, costs and the leads to the innovation of a country. The technological factors would include the technological aspects of automation, technological change and incentives and the RD activity. Legal factor: The legal factors of the country that has an effect on the operational process, the demand and the costs of the products manufactured in the country. The legal factors include the different laws such as the discrimination law, consumer law and others. Environmental factor: The different environmental issues such as the climate change affect the operational process of the companies and the markets of the products. The environmental factors include the weather, climate and the changes in them. This mainly affects the insurance, tourism and the farming industries of the nation (Team 2013). The PESTLE analysis of Saudi Arabia oil and gas industries in the context with the importing of protective fabrics from an Australian Organization, Bruck Textiles: Political factors of oil industries of Saudi Arabia: According to Gause (2014), the oil and petroleum industry requires the high amount of labor work and also it requires paying the taxes and all the other charges that are levied on them by the Saudi Arabian government. The oiling industries of the nation have to follow and implement the labor law in the industry premises. There are some trade restrictions and different taxation processes also that the industries require following regarding the import and the exports of the oil and different other related products. There is also some import taxations and rules which the Bruck Textiles has to follow for the exporting of the protective work wear in the industrial sector of Saudi Arabia. The government of the country provides for the goods and the services that are required for this industry so that this industry can flourish and help the government to develop a strong economic position in the world by this industry. This is the main industry of the country; there are millions of people a ssociated with this industrial sector, therefore, the government requires enforcing a better law system and the safety of the workers. All the different political factors and their laws are in the reference of the governmental policy of Saudi Arabia. The government holds the power of enhancing the infrastructure and the quality of the products of this sector (Vassiliev 2013). Economic Factors of oil industries of Saudi Arabia: The economic factors of the oil and petroleum industry have its direct influence on the supply and the demand of the oil products and the prices related to them, the substitute goods. Saudi Arabia is a member of the OPEC (Organizations of Petroleum Exporting Countries) which was founded in Bagdad in the year 1960. The members of the country at initial were Iraq, Islamic Republic of Iran, Saudi Arabia, Kuwait and Venezuela. Being a member of the OPEC, which was founded in 1960year in Bagdad, Saudi Arabia, has benefitted wealth from the selling of the oil and petroleum to different other countries (Alshehry et al. 2015). As oil and petroleum are very necessary for different commercial and domestic for every country and Saudi Arabia being one of the most leading countries for petroleum supply, supplies oil and petroleum to different other countries. This resulted in earning lot of wealth for the country. As the country is economically self sufficient and does not has much financial issu es therefore, it also takes different steps for the safety of its workers and the country has also different laws regarding the welfare and the safety of the workers working in the commercial sectors of the country. The industries have to abide by the law and follow all the labor related laws. Social Factors of oil industries of Saudi Arabia: As said by Mokheimer et al. (2014) the different demographic, profit migration, culture, producing process and others are shown and depicted through the social factors of any industry. This is a sector which requires the hard and high amount of labor work to be done. The workers working in this sector are required to be professionals skilled and professionals. Therefore, the country treats its skilled labours as a resource of the country and their safety is utmost important for the industry as experienced labours are not available much. The oil and the petroleum industries cause great pollutions and here should be laws against it. However, no actions are being taken on it as this industry is considered to be the most important industry of the nation. The Bruck Textiles provides for the clothing that would act as a shield against all factors chances of accident, pollution and others. Technological factors of oil industries of Saudi Arabia: As stated by Al-Somali et al. (2013) the technological factors mainly include the technology and the techniques that are used and the way it affects the activities and the result of the operating process. The technologies and the modern techniques that are required by the industries of the oil sectors are very advance, huge and risk to handle. Therefore, the workers require special work wears that would ensure the safety of the worker while operating the different machines and others. All such fabrics and work wears for this purpose are imported in the country from Bruck textile. The latest technologies are required for the exploration of oil and gas and the use of roads drainage system and fuel tanks transportation. Legal Factors of oil industries of Saudi Arabia: The legal factor includes mainly the rules and the laws that are prevailing in the country under the order of the government. The legal factor also ensures that the industrial sectors abide by the laws set by the government for the labor of the country. As mentioned by (Baamir 2016) the laws of the nation have been formed according to the different departments and international organizations like ASEAN, European Union, and others. The issues of exploitation, corruption and commercialization of the oil products are addressed through the legal laws of the country. The different industries of the nation have to pay the taxes, subsidies and other charges for the fossil fuels and the oil and petroleum prices (Aust 2013). Environmental Factors of oil industries of Saudi Arabia: The presence and the position of the oil reserves of Saudi Arabia have a great effect on the different activities of the oil industries. Due to the exploration of the ground for the extraction of the natural oil, the country has recently started facing the issues of earthquakes, cyclones, tsunami, sandstorms, high temperature and volcanic eruption (Krten et al. 2014). Many a times such accidents take place while the workers are working in the industries. To save the workers from these dangers, the Bruck Textiles provides Saudi Arabia with the solution uniforms for high daytime visibility, vector barrier, protection from ultraviolet rays, anti- static environment, insect borne pathogens, protection from radiant heat and flash fire and electric arc fire. (Matter et al. 2015). Conclusions: From the above study, it could be concluded that the political relation of Saudi Arabia is mostly affected due to the presence of the oil reserves in the country. The government of the nation provides for the services and the goods that are required for the oil and petroleum industry so that these industries could get enhanced. The oil industries emit loads of pollution in the country and are responsible for almost 70% of the nation's total pollution. The government also could not take any required step to combat this issue in the country as the oil and petroleum industry is the main industry of Saudi Arabia and the government would do anything to promote this sector. The government only promotes the industry but also it treats its workers as their resources as without them the work in such dangerous and hazardous sector would not have been possible. The specialized protective fabrics and solution uniforms are imported for the safety assurance of the workers from an Australia based c ompany, Bruck Textiles. The government gives the most importance to the growth as this is the main industry of Saudi Arabia and because of this industry Saudi Arabia is economically prosperous. References: Al Mallakh, R. and el Mallakh, R., 2015.Saudi Arabia: Rush to Development (RLE Economy of Middle East): Profile of an Energy Economy and Investment. Routledge. Alshehry, A.S. and Belloumi, M., 2015. Energy consumption, carbon dioxide emissions and economic growth: The case of Saudi Arabia.Renewable and Sustainable Energy Reviews,41, pp.237-247. Al-Somali, S.A., Gholami, R. and Clegg, B., 2013. An investigation into the adoption of electronic commerce among Saudi Arabian SMEs.E-Commerce for Organizational Development and Competitive Advantage, p.126. Aust, A., 2013.Modern treaty law and practice. Cambridge University Press. Baamir, A.Y., 2016.Sharia Law in Commercial and Banking Arbitration: Law and Practice in Saudi Arabia. Routledge. Brown, G.F., Schmidt, D.L. and Huffman Jr, A.C., 2013.Geology of the Arabian Peninsula; shield area of western Saudi Arabia(No. 560-A). US Geological Survey. Bruck Textiles. (2016).About Bruck - Bruck Textiles. [online] Available at: https://www.brucktextiles.com.au/about-bruck/ [Accessed 20 Sep. 2016]. Bruck Textiles. (2016).Oil Gas - Bruck Textiles. [online] Available at: https://www.brucktextiles.com.au/safety-protective/oil-gas/ [Accessed 20 Sep. 2016]. El Bcheraoui, C., Memish, Z.A., Tuffaha, M., Daoud, F., Robinson, M., Jaber, S., Mikhitarian, S., Al Saeedi, M., AlMazroa, M.A., Mokdad, A.H. and Al Rabeeah, A.A., 2014. Hypertension and its associated risk factors in the Kingdom of Saudi Arabia, 2013: a national survey.International journal of hypertension,2014. Gause, F.G., 2014.Saudi Arabia in the New Middle East(No. 63). Council on Foreign Relations. Jouini, J., 2013. Return and volatility interaction between oil prices and stock markets in Saudi Arabia.Journal of Policy Modeling,35(6), pp.1124-1144. Krten, B., Al-Aidaroos, A.M., Struck, U., Khomayis, H.S., Gharbawi, W.Y. and Sommer, U., 2014. Influence of environmental gradients on C and N stable isotope ratios in coral reef biota of the Red Sea, Saudi Arabia.Journal of Sea Research,85, pp.379-394. Matter, A., Neubert, E., Preusser, F., Rosenberg, T. and Al-Wagdani, K., 2015. Palaeo-environmental implications derived from lake and sabkha deposits of the southern Rub'al-Khali, Saudi Arabia and Oman.Quaternary International,382, pp.120-131. Mokheimer, E.M., Dabwan, Y.N., Habib, M.A., Said, S.A. and Al-Sulaiman, F.A., 2014. Techno-economic performance analysis of parabolic trough collector in Dhahran, Saudi Arabia.Energy Conversion and Management,86, pp.622-633. Niblock, T. ed., 2015.State, Society and Economy in Saudi Arabia (RLE Saudi Arabia)(Vol. 6). Routledge. Team, F.M.E., 2013. PESTLE Analysis.Strategy Skill.

Chadwick Inc. Essay Example

Chadwick Inc. Essay Case Analysis: Chadwick Inc. case analysis Hamzah. Najib, Mustapha, Syed Hasan Background of Case 6: CHADWICK, INC. : THE BALANCED SCORECARD (ABRIDGED) Chadwick. Inc was a diversified producer of personal consumer products and pharmaceuticals. The Norwalk Division of Chadwick developed, manufactured and sold ethical drugs. The company was respected for the high quality of its products. Norwalk sold its products through several key distributors who supplied local markets. Norwalk relied on its excellent relations with the distributors who promote Norwalk’s products to customers and also received their feedbacks about new products desired. Chadwick’s long-term success depended on how much money distributors could make by promoting and selling Norwalk’s products. But, recent inroads by generic manufacturers had been eroding distributors’ sales and profit margins. With regards to its Research and Development, The development of ethical drugs was a lengthy, costly, and unpredictable process. The development and testing processes had many stages, starting with the discovery of compound, extensive and tedious testing, and documentation. Norwalk’s profitability during the 1980s was sustained by one key drug discovered in the late 1960s. However, no smash hit drug had emerged during the 1980s, and the compounds going through development, evaluation and test was not as Norwalk management desired. Scientists in the RD lab are pressured to increase the yield of promising new products, reduce the time and costs of the development cycle. Scientists were currently exploring new bio-engineering techniques to create compounds that had the specific active properties desired rather than depending on an almost random search through thousands of compounds. However, the bio-engineering procedures were costly. We will write a custom essay sample on Chadwick Inc. specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Chadwick Inc. specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Chadwick Inc. specifically for you FOR ONLY $16.38 $13.9/page Hire Writer A less expensive approach was to identify new applications for existing compounds that had already been approved for use. Suggestions for possible new applications from existing products could be obtained from Norwalk salesmen in the field who were now being trained not only to sell existing products for approved applications, but also to listen to end users feedbacks. Norwalk’s manufacturing processes were considered among the best in the industry as they can quickly and efficiently produce drugs once they had cleared governmental regulatory processes. Challenging financial targets were set for divisions to meet, which were expressed as Return on Capital Employed (ROCE). As a diversified company, Chadwick wanted to be able to deploy the returns from the most profitable divisions to those divisions that held out the highest promise for profitable growth. Bill Baron, Comptroller of Chadwick, had been searching for improved methods for evaluating the performance of the various divisions as division managers complained about the continual pressure to meet short-term financial objectives. He liked the idea of a Balanced Scorecard as it balances short-run financial objectives with the long- term performance of the company. John Greenfield, the Division Manager at Norwalk was sceptical of how much freedom he had to develop and use such a scorecard. Divisional Controller, Wil Wagner, who was involved in the process for creating Balance Scorecards for Norwalk Division lamented that he did not have a clear understanding of the vision and business strategy for Norwalk, which serve as a foundation to build the scorecard. Major Issue: The major issue of the case is with regards to company’s current processes in its RD to develop new products which were lengthy, costly and unpredictable. There is the need to make significant investments in RD to improve the current processes so as to enable the company to sustain and achieve success in the long run. Another major issue is that the company has inadequate or poor performance measurement to ensure managers’ efforts are rewarded for meeting the long term, strategic objectives of the company. Presently, the company only sets Return on Capital Employed (ROCE) as the challenging financial target for the divisions to meet, which places continual pressure on division managers to meet short-term financial objectives at the expense of long-term, strategic objectives in business that requires extensive investments in risky projects to yield long-term returns. Hence, the idea of Balance Scorecard was introduced to the company. SWOT analysis Strength 1)Good reputation: Chadwick Inc. has been established for more than 50 years and it has been known for its high quality products. The quality factor provides the competitive advantage for the company in the pharmaceutical industry. 2)Manufacturing process: The company’s manufacturing process is considered one of the best in the industry. The production process also includes producing separate batches of new products specifically for testing and evaluation purposes. 3)Excellent distributor relationship: This is the main factor that affects the company’s product success. Apart from making the products available in the local markets, the distributors of Chadwick Inc. lso serves the purpose of spokesperson. They will promote the company’s new products and increase the awareness among people about the existence, functions and benefits of the products. They also listen to customer opinions and this enables Chadwick Inc. to receive timely customer feedbacks about their products through their distributers. Weakness 1)Extensive and tedious testing process: In Chadwick Inc. , 30,000 compounds have to be tested before certain products are approves for sale. Although this extensive testing procedures has positive impact towards the product quality and durability, it also causes the production process to be lengthy and costly, resulting in increase of manufacturing and overhead expenses. 2)Challenging financial targets based on ROCE: The top management in Chadwick Inc. has been setting challenging financial targets for the division managers. The financial targets have been set based on Return on Capital Employed (ROCE), which is considered inappropriate for a pharmaceutical company. Due to the desperateness to meet the specified target, there is tendency for the division managers to try to manipulate the actual data to reduce the gap between the budgeted results and the actual results. 3)Pressure to increase yield: The top management has also been pressurizing the scientists of Chadwick Inc. to increase the yield of the products and to reduce the time and cost of production. Generally, if the top management emphasizes on reducing the cost, it may have negative effects on the quality of the products. Therefore, it may result in customer dissatisfaction or loss of customer loyalty. Opportunities 1)Bio-engineering techniques: The bio-engineering mechanism can help the scientists to identify only the active compounds which desired and useful applications, instead of the random search process currently employed by the scientists. Then, they will perform tests on each and every one of them to find useful applications on the compound. This traditional search process results in wastage and very time-consuming since only one or two compounds may have beneficial applications out of ten compounds developed. On the other hand, the bio-engineering mechanism can save time and cost for testing process. Although it requires a huge amount of investment, in the long-run, it will result in reduction on cost of production and more efficient production process as it can eliminate wastage and other irrelevant testing procedures. 2)Changing global environment: Chadwick Inc. ’s products have only been sold in the domestic markets, despite its good reputation and period of existence of more than 50 years. Nowadays, the awareness about healthcare has been increasing all over the world. This indicates the increased global demand for pharmaceutical products. Therefore, it is best for Chadwick inc. to seek opportunity to enter into the global market. Since it has a good reputation as an established pharmaceutical company, it would be rather easier to venture into the global markets and thus, gaining more customers and higher revenue. Threats 1)Recent inroads by generic manufacturers: Generic products are products which are not patented and therefore, it can be produced by many manufacturers. These products usually have higher demand and since there are many manufacturers, it is competitively-priced. The recent inroads by generic manufacturers may affect Chadwick Inc. ’s competitive position in the industry and one of the new entrants may emerge as a bigger player in the industry compared to Chadwick. 2)Too dependent on the distributors: Chadwick Inc. ’s product success mostly depends on the distributors’ effort in promoting them and increasing the awareness among people. They currently do not have an alternative promotional strategy rather than relying on the distributors. In the long run, this may cause the distributors to have higher bargaining power and make expensive demands to Chadwick Inc. in order to promote their products. Critical Success Factors for Chadwick Inc. †¢Customer’s satisfaction-Being in the pharmaceutical industry where the competition is mostly based on differentiation and the customers value the product based on the quality and not its cost, the most important critical success factor for a company is customer satisfaction. This is related to the quality of the product. So, the company should focus on value added processes to ensure high quality of its product that meet customers’ requirement and fulfil their satisfaction †¢Research and Development- To stay competitive in the long run and meet constantly changing expectations from customers, the company should invest significantly in research and development . Proper investment in RD will ensure efficient subsequent business processes and development of high quality products that meet customers’ expectations, and thus fulfil their satisfaction. Products- Being in the pharmaceutical industry, it is very important that every new drug that has been developed and approved to be unique from other competitors’ and patented. Patented drug could generate enormous revenues to a company as it prevents other companies from selling the same drug, thus making the company who produced such drug to be the sole distributor or seller. †¢Internal Business Process- Internal business proc ess is very critical to the a company’s success. The processes, especially in manufacturing, should be cost-efficient and speedy enough to reach the customers. †¢Information and communication system- Sound information and communication system is critical to a company’s long-term success since it facilitates exchange of information within the company and between the company and the outside parties. Useful information such as suggestions from employees or feedbacks of customers that are communicated in a timely manner will enable the company to make decision more effectively. Problem Identification From the case, Chadwick Inc. faces several problems within the company which can potentially harm its long-term sustainability and profitability unless the top management do something to address these problems swiftly. Among the problems are: 1) Vision and Mission: As complained by the Divisional Controller of Chadwick, the company currently does not have clearly defined business vision and strategy. Without clear understanding and communication of business vision and strategy across all levels and members of the company, the employees or managers, especially, may commit and direct their efforts or the company’s resources in a way that may be deviated from the vision and strategic objectives of the company. By having clear business vision and mission, it will provide goal congruency, which align manager’s fforts with the company’s strategic objectives 2) Research and Development: With regards to its RD, the problem is that the development of ethical drugs was a lengthy, costly and unpredictable process that involves extensive and tedious testing and documentation. This problem may explain why the company has not been able to produce any blockbuster drug in 1980s since the discovery of one key drug in late 1960s. Besides, scientists are pressured by management to develop promising drug and to reduce cycle time and cost. As a result, the new drug quality may no t meet the criteria and approved by government. The current process in development cycle is considered obsolete and needs to be replaced by new systematic technique such as bio-engineering technique that can significantly reduce time and costs, and enhance the potential of developing new promising product. 3) Performance Measurement: Currently, Chadwick only has one financial measure to evaluate the performance of its various divisions, which are Return on Capital Employed (ROCE). The challenging financial targets set for the various divisions to meet may lead to unnecessary cost cutting measures which can undermine the quality of products. Besides ROCE, does not address long term objective of the company, in which divisions’ managers may disregard critical long-term investments such as buying new equipment or replacing the old obsolete assets if their minimum rate of return is less than the divisions’ current ROCE. This is because, making such investment will reduce their ROCE, which can give negative impression in the performance evaluation Recommendations: The main problems faced by the Chadwick as discussed earlier are particularly in the aspect of goal congruency and the performance measurement. To solve such problems, the company is recommended to adopt a strategic performance measurement system that takes into account â€Å"What gets rewarded, really counts; what counts, get measured; what gets measured get done; what gets done, get rewarded† Therefore, we recommend the company to use Balance Scorecard which provides comprehensive measure of performance for each division and to ensure each business activities of the company are directed towards achieving the strategic objectives of the company . But firstly, the company should establish clear and proper business vision and mission for the Balance Scorecard to work effectively. By having clear business vision and strategy, efforts and resources will be committed towards achieving such vision. For example, the company’s vision could be â€Å"We strive to be the most valued company to customers, employees, investors and business partners†. The company’s vision will provide broad guidelines on how Balance Scorecard is to be designed and is communicated in terms of goals which will be identified in the Balance Scorecard. Balance Scorecard basically provides a four perspectives framework to translate strategy into operational terms. The four aspects of Balance Scorecard are financial, customer, internal business process and learning and growth. These aspects are critical success factors, on which the performance of organizational units can be assessed, which also function to achieve the company’s vision and mission. Balance Scorecard links strategy to operations, serves as a record of results achieved, indicates expected results and focuses on drivers of future performance In each of the perspectives, the main objective will be defined, along with measures to be taken, specific targets and initiatives to be carried out to achieve this objective. Performance will be measured based on how effective the division’s or manager’s efforts and activities in achieving the objectives in each of the four perspectives. Financial perspective of Balance Scorecard how the company’s financial position or performance will be looked by the shareholders. In this aspect, the main indicators of performance is the company’s profitability, cost reduction, and the shareholder value. For example, the company, instead of just using ROCE, can also use Residual Income(RI) and Economic Value Added (EVA) as a basis of performance evaluation for financial perspective. Since RI and EVA are based on monetary value, not in term of percentage as in ROCE, the managers may be motivated to accept investments (which may be critical to the company’s success) as long as they provide positive net income, although the minimum rate of returns of such investments are lower than the current ROCE. Customer Perspective relates to how a company serves the needs of customers and fulfil their satisfaction to be successful. The issues to be addressed are to identify market, how to attract new customers and retain existing customers. Among the important criteria to in relation to this perspective are price and quality of products, service, customer relationship, and reputation. For example, one specific measure to evaluate the performance could be the response time to customer’s inquiry Internal Business Process basically addresses how a company can improve its internal business processes that will satisfy and add value to customers or shareholders. Among the key performance indicators are reduced cycle time, cost per unit, and increase in productivity. For example, the objective could be to improve the quality of work place and the specific measure could be the percentage of employee who report that they are satisfied, while the target set is 80% of employee report that they are satisfied, and the initiative to be taken to achieve this objective is to establish comprehensive HR plan. As internal business process is important aspect of company’s long term success and included in the performance measurement, manager may be motivated to improve the current business processes by making new investments. For Chadwick case, for example, manager may switch to bio-engineering technique to replace the current process in RD as this initiative will ensure the company’s sustainability and profitability in the long run, which are in line with the long term strategy or vision of the company. Learning and growth perspective commits a firm to continually learn to excel and be flexible in their process to adapt to changing economic environment, and to meet changing customer demands and shareholder expectations. Among important aspects of this perspective are new skills acquired by employees and intellectual assets. In this aspect, a firm identifies the infrastructure that an organization must build to create long-term growth and improvement. For example, Chadwick may invest in information technology and systems such as Enterprise Resource Planning (ERP) to facilitate exchange of critical internal and external information such as distributors’ feedback about the customers or suggestion from employees that will improve the overall process and satisfy customers.

Enzyme Catalase Essays

Enzyme Catalase Essays Enzyme Catalase Paper Enzyme Catalase Paper Enzymes are proteins that function as biological catalysts (Perry, Morton 2007). They maintain the body’s stable internal balance, and without them life would be impossible (Sullivan, 2013). Enzymes are capable of speeding up reactions that otherwise would happen at a slower rate. Even though we have hundreds of different enzymes in our cells, each enzyme is specific for one particular reaction that occurs in the cell (Fuentes, 2011). A catalyst is responsible for lowering the amount of energy needed for a chemical reaction to occur. The activation energy is then lowered enough to the affect called a molehill. In an enzyme-catalyzed reaction the substrate, which is the substance being reacted upon, is the reactant (Perry, Morton 2007). The substrate only fits in a specific active site, and is later broken down by the enzyme (Lab Report). Enzyme molecules and substrate molecules merge together to form an enzyme-substrate complex, however this is only temporary. Once the molecules are bound the enzyme-substrate complex changes shape slightly. This allows the chemical reaction to process faster. The molecule is then released unchanged and is capable of catalyzing the same reaction over and over (Perry, Morton 2007). Catalase is a specific enzyme that is found in many animal and plant tissues (Sullivan, 2013). It is used to speed up reactions that break down hydrogen peroxide. For example, the enzyme is catalase and the substrate is hydrogen peroxide (Lab Report). Hydrogen peroxide is a byproduct of numerous cellular reactions that happen in our body, however this byproduct is very toxic to our cells. When catalase breaks down hydrogen peroxide it is converted into two harmless substances, water and oxygen (Fuentes, 2011). The purpose of this study is to test certain factors, and how they affect the rate of the reaction that it catalyzes. The test factors include: substrate concentration, pH, and temperature.

Low Book Sales 11 Methods to Give Your Book a Boost Sell More

Low Book Sales 11 Methods to Give Your Book a Boost Sell More Low Book Sales: 11 Methods to Give Your Book a Boost Sell More You wrote a book for a few reasons†¦To fulfill a need in your life and also likely to make some passive income.Both of which are great reasons to write a book but what if only one outcome is coming to fruition and in fact, you’re not making much- if anything- off the hard work you put into your book?It can be really frustrating but we can help. After all, that’s part of what we do here at Self-Publishing School.Low Book SalesMany self-published authors who are doing this on their own may see an encouraging spike in sales early on in their publishing journey.After their launch, however, they check their stats, only to be let down by the low book sales they see. What happened to this vision of an author who actually made a living from their books?While it’s challenging, making a full-time income from your books is possible. You just have to have the right system in place. Our very own coach here at Self-Publishing School, Lise Cartwright, has been able to grow her passive income to over $4,000 per month in sales.And we want to teach you how to do the same.Nobody likes low book sales. If you did, you’d never publish a book in the first place but instead, just hoard your books for yourself to read.But it’s not always just about the money, either. More book sales means that more people are reading your book and changing their lives as a result.Since sharing your book’s deep purpose is linked to book sales, it’s only reasonable to want to learn how to sell more books.Plus, we all like to be paid fairly for the work we put into our books, right?NOTE: We cover everything in this blog post and much more about how to build a platform and maintain consistent book sales in our Sell More Books Program. Learn more about it hereHow to Sell More BooksSo you did it. You went through the arduous process of self-publishing and now you’re left with more questions than when you started.Since your focus was on actually pub lishing your book, you may have overlooked the very important step of making sure it actually sells.Here at Self-Publishing School, we know what it takes to self-publish and maintain your book sales.Just take a look at this student’s results with our methods. Jed Jurchenko committed, and made it happen, so much so that he’s now one of our very own coaches, so he can teach new students how to implement these techniques in the same way he did.Here’s how you can get rid of your low book sales and actually sell more books. #1 Realize the marketing doesn’t stop once you hit â€Å"publish†The best thing for you to do is realize that just because you’ve published, it doesn’t mean the work is done.In order to maintain steady, continuous book sales, you have to set up a foundation in which you can grow from. This often means marketing regularly in order to keep your book in the limelight.For example, the more you market your book, the more vi sitors you’ll get on your book’s page.Why is this important?Because the Amazon algorithm uses other user’s information to make sure your book pops up in the â€Å"Customers who bought this item also bought†¦Ã¢â‚¬  section, as seen in the example below.The more people visit your book’s page, the more information Amazon gathers about those users, and this helps your book land in that spot, which increases sales.#2 Adjust your book description on AmazonThe description you put on Amazon is much like a short sales letter.Why should someone buy your book? What’s in it for them? If they’re going to be paying you money, they often want to ensure they’re getting their money’s worth.Is your Amazon book description written in a captivating way?This is an example of a strong, powerful book description that helps pull in thousands of dollars in sales per month.Here are a few HTLM tips to ensure your book description on Amazon is hel ping increase your book sales:br Create line breaksem Emphasize the enclosed text in italicsfont Determines the appearance of the text within these bracketsh1 to h6 Determines the size of the text (h1 is the largest)hr This creates a horizontal line used to divide sectionsli is used to create lists (it stands for list item)ol creates a numbered liststrong created bolded textu underlines enclosed textIf you need more help, we have an entire blog post all about this topic, you can read right here.#3 Get more reviewsReviews are so important for book sales. Not only do they help readers discover if the book is a good fit for them, but Amazon relies on book reviews heavily in order to determine where to rank your book.The way the algorithm works is to reward authors who are getting consistent, high rating reviews. Meaning, if your book got 50 4 or 5 star reviews during launch and nothing since, it might fall in the rankings compared to a book that has fewer reviews, but had received the m on a consistent basis.The reason for this is because Amazon wants to promote books that are consistently getting sales and are pleasing the people actually buying them.So it’s your job to get out there and increase your reviews!Here are a few ways you can work to get more reviews (and we have a whole blog post about this here if you want to head over and read that):Add a section about reviewing the book within your bookHost giveaways with a review as one of the criteria to enterRemind people to write a review if they reach out about your bookIn order to increase your book sales, getting more reviews is essential. Don’t underestimate the power of a book review.#4 Create adsIf you’re willing to invest in your book, creating ads on Amazon and even BookBubs is a great way to increase your sales.Make sure you’re not putting more in than what you’re making. In order to ensure you’re using the ads to the best of your abilities, check out this po st about how to create unique Amazon ads to help your book stand out against the rest.#5 Host a relaunchA great way to help your book gain momentum again is to host a relaunch. This could be just a fun event where you get another launch team together to promote your book, or you could also put out a hardcover copy and host a launch for it.As of right now, Amazon does not allow printing of hardcover books, but you can use other sources like IngramSpark for your hardcover.This will bring new attention to your book and when you have more than one version (paperback, hardback, and kindle), you’re seen as more of an authority, which can skyrocket your sales.#6 Reassess your keywords on AmazonAuthors need to start treating Amazon like a search engine, because that’s what it is. But in its case, you’re searching for products and not just information, like you do in Google.Without hitting the right keywords, you can lose out on sales that should rightfully be yours, s imply because your book isnt’ showing up when someone looks for its contents.Take this, for example.If you search for the term â€Å"be happier† in the â€Å"books† category on Amazon, a number of results pop up.We go into even more details of this in our VIP Self-Publishing course, which you can check out right here.#7 Assess your categoriesThe categories you place your book in can make or break your chances of becoming an Amazon bestselling author!Do not make light of this.When you put in your information on Amazon, you’re able to select which categories your book belongs in. These are what’s shown in the example image below.We have a blog post covering this topic in much more detail than you can read right here, but we’ll give you the basics for getting approved for more categories:Use Amazon Keyword Selection. Place your categories in strategic places.Contact Amazon. These category placements are what will attract the right readers and help you become a bestseller remember that!#8 Upgrade your author bioYou want to make sure that people searching Amazon for the types of books you write can find you easily. And sometimes, that means optimizing your Amazon Author bio so others can do so.Take this example of Joanna Penn’s author bio.As you can see, she has a few keywords right away in her biography, which can help those searching for authors who cover the same material she does.Not only that, but she also posts â€Å"author updates† to keep her bio fresh. This shows others that she’s active, which can motivate them to purchase from her, since they know she’s frequently available.#9 Get book endorsementsBook endorsements are one of the best ways you can place yourself as more of an authority in your field. When others see that your book has an endorsement by someone they deem as highly credible, it can prompt them to purchase from you.The reason for this is because they already trust the person who is endorsing you.Since they may not have heard of you before, they might feel less inclined to purchase from you.But having a book endorsement from someone they trust will help calm their qualms so they purchase.Take this example of a book endorsement by one of our students, Cloris Kylie, and her book Beyond Influencer Marketing.#10 Land interviewsInterviews are a powerful way to get your name out and show people just how much you know about the topic you’ve discussed.Whether this is an in-person interview, like one of our youngest students, Emma Sumner as she discusses her book, The Fairies of Waterfall Island: The Search for the Missing Crystal, or an interview on a podcast, you can only benefit from allowing others to ask you questions about your book. Because you’re leveraging someone else’s audience, you can increase your book sales from those who may not have been able to find you or your book through other means.#11 Be consistentOverall, the best thing you can do for you and your low book sales is to be consistent with your methods of marketing.As scary as the term â€Å"marketing† can be, there are many ways you can up your exposure in order to increase your book sales.Our most successful students are those who put in the work and remain consistent in their efforts to sell more books.What’s to do NextAre you ready to increase your low book sales and turn your passion into consistent passive income?Were ready for you!

Navajo Music Essay Example | Topics and Well Written Essays - 750 words

Navajo Music - Essay Example The context of music is considered in terms of where it should be performed, she function that it serves and the type of audience. The history of the music is also considered.   Navajo music is made up of wide range of genres such as rap, rock and country music and they are performed in either their native language or in English. It traditional takes the form of ceremonial chants and echo themes. The ancient Navajo music is vocal accompanied by instruments such as rattles, rasp, flute, bullroarer and drumsticks. Their songs are mainly sacred with spiritual messages in them. They also have patriotic, recreational and work songs that do not have sacred themes in them. The popular songs are for public performances while the sacred ones are reserved for religious ceremonies and events.2.  Activities involving musicThis is concerned with how the people put music into practice. It further answers the question on how the practice of making the music is reflected in the larger social nor ms. The Navajo perform their sacred music in ceremonies and rituals that are usually not to be recorded, filmed or made available to the members of the public in any way. The singers who sing the sacred songs must also be qualified to offers prayers to the gods. The vocalists who lead the prayers are in a position to come up with harmony, balance as well as health matters in the songs.This aspect of music considers the style, genres, text, movement, transmission, composition and text. Style is defined as the organization of the music sound

Battle Of Chickamauga Research Paper Example | Topics and Well Written Essays - 2250 words

Battle Of Chickamauga - Research Paper Example With the help of operation process the commander implemented mission of command. In this battle both the commanders gave direction, support and guidance to the army working under him. As per ADRP 5-0, during this war MG Rosecrans was unable to describe, understand and direct his army properly. The main roles of a commander are to analyze its operations, utilize its resources and communicate effectively with the army for implementing decision properly. MG Rosecrans used cavalry for delivering messages and establishing courier lines which failed miserably. He focused more on La Fayette Road for reaching Chattanooga. But if he had used Dry Valley and Vittetoe roads then he could have gained various opportunities to win the battle. MG Rosecrans was highly involved in managing different small issues of army. He was not concerned about the end result and was generating feasible options. He did not understand the operational environment of the war. Moreover MG Rosecrans failed to deliver his command properly on 20th September which made his army weak in the war. Calvary was used in the war for delivering message and developing courier line. MG Rosecrans used cavalry for managing the army during the war. The misuse of cavalry made the Army of the Cumberland weak. The commander was unable to important information through cavalry. If the commander used cavalry for gathering intelligence then he could have gained strong position in the war. The commander should have focused on exploring various routes for conducting surveillances by using cavalry1. MG Rosecrans relied mainly on couriers for communicating information. He did not used Signal Corps effectively for communicating with its subordinates. There was a need for improved communication in the war. But lack of planning and inefficient use of assets made the communication process weak.

1981 Springbok Tour Essay Example for Free

1981 Springbok Tour Essay Focus Question: What was the background to the 1981 Springbok Tour of New Zealand? For 56 days in July, August and September 1981, New Zealanders were divided against each other in the largest civil disturbance seen since the 1951 waterfront dispute. More than 150,000 people took part in over 200 demonstrations in 28 centres, and 1500 were charged with offences stemming from these protests. To some observers it might seem inconceivable that the cause of this unrest was the visit to New Zealand of the South African rugby team (the Springboks). Although not a major sport on a global scale, rugby has established itself not only as New Zealand’s number one sport but as a vital component in this country’s national identity. In many ways the playing of rugby took a back seat in 1981, and the sport suffered in the following years as players and supporters came to terms with the fallout from the tour. Some commentators have described this event as the moment when New Zealand lost its innocence as a country and as being a watershed in our view of ourselves as a country and people. See more: Distinguish between problem-focused coping and emotion-focused coping Essay Usefulness of evidence to focusing question: This is useful because it shows me evidence on what New Zealanders thought on about rugby. It shows that rugby sport is a background to New Zealanders because it’s their number 1 sport. This is part of a useful website, www.nzhistory.net.nz. Source reliability: This source is reliable because this source is that its not something someone has said or someone has typed that was from the 1981 springbok tour. It is basic facts.

Essay on Greed for Power and Money in Catch-22 -- Catch-22

Greed for Power and Money in Catch-22    Although Catch-22 is a novel that entirely takes place at war, the book uses comedy to emphasize the physical and emotional pain of war. The novel shows us how people are changed by war and how their focuses are changed through different experiences. Many of the people in the book are disgusted by their commanding officers and the conditions around them. Joseph Heller served in the war and witnessed crazy occurrences and met strange people like those in the book. By reading the novel, we can see that he strongly disliked war. There are many themes in the novel, two of the main themes are the greed for power and money.      Ã‚  Ã‚  Ã‚  Ã‚   Power greed is a major theme in Catch-22. There are many characters who put others aside for their own gain of power. Perhaps the most notorious power greedy character in the book is Colonel Cathcart. Colonel Cathcart desperately wants to be a major. If he is promoted, he will have much more power, and the power is what he wants. Cathcart is constantly raising the number of missions the pilots and bombardiers must complete to be discharged. Cathcart raises the missions to appeal the commanding officers. The men vehemently hate Cathcart for doing this because it changes their lives. Every time they think they are near being freed from the war, he raises the missions and ruins their plans. The problem with Cathcart is that he is competitive, and only thinks of how he is doing in comparison to how others are doing. He knew that most all men his age were not majors, so his only purpose was to become a major at his young age of 36. He would do anything to those below him to achieve major status.      Ã‚  Ã‚  &nbs... ...plating sticking wire between the men's wrists and hips. He wanted to surgically install copper wiring so that the men did not move their arms while marching, but forgot about it only after realizing that the wire and surgery would cost too much and the men could not fall down drunk at the end of the parade. Scheisskopf thought of the men as toy soldiers that he could manipulate in any way so that he could be the greatest march coordinator ever. He wanted to manipulate them only so he could be famous and move up in rank to General.    . There are many themes in Catch 22, two of the main themes are the greed for power and money. The greed for power and money takes control of many men in this novel. These men are presented to send a clear message.   Heller is saying that war is a terrible thing because it corrupts people and confuses them.      

The Vampire Diaries: The Struggle Chapter Eleven

â€Å"The nameis Salvatore. As in savior,† he said. There was a brief flash of white teeth in the darkness. Elena looked down. The overhang of the roof obscured the balcony, but she could hear shuffling sounds down there. But they were not the sounds of pursuit, and there was no sign that her companion's words had been overheard. A minute later, she heard the french windows close. â€Å"I thought it was Smith,† she said, still looking down into the darkness. Damon laughed. It was a terribly engaging laugh, without the bitter edge of Stefan's. It made her think of the rainbow lights on the crow's feathers. Nevertheless, she was not fooled. Charming as he seemed, Damon was dangerous almost beyond imagination. That graceful, lounging body was ten times stronger than a human's. Those lazy dark eyes were adapted to seeing perfectly at night. The long-fingered hand that had pulled her up to the roof could move with impossible quickness. And, most disturbing of all, his mind was the mind of a killer. A predator. She could feel it just beneath his surface. He wasdifferent from a human. He had lived so long by hunting and killing that he'd forgotten any other way. And he enjoyed it, not fighting his nature as Stefan did, but glorying in it. He had no morals and no conscience, and she was trapped here with him in the middle of the night. She settled back on one heel, ready to jump into action at any minute. She ought to be angry with him now, after what he'd done to her in the dream. She was, but there was no point in expressing it. He knew how furious she must be, and he would only laugh at her if she told him. She watched him quietly, intently, waiting for his next move. But he didn't move. Those hands that could dart as quickly as striking snakes rested motionlessly on his knees. His expression reminded her of the way he'd looked at her once before. The first time they'd met she'd seen the same guarded, reluctant respect in his eyes – except that then there had also been surprise. â€Å"You're not going to scream at me? Or faint?† he said, as if offering her the standard options. Elena was still watching him. He was much stronger than she was, and faster, but if she needed to she thought she could get to the edge of the roof before he reached her. It was a thirty foot drop if she missed the balcony, but she might decide to risk it. It all depended on Damon. â€Å"I don't faint,† she said shortly. â€Å"And why should I scream at you? We were playing a game. I was stupid that night and so I lost. You warned me in the graveyard about the consequences.† His lips parted in a quick breath and he looked away. â€Å"I may just have to make you my Queen of Shadows,† he said, and, speaking almost to himself, he continued: â€Å"I've had many companions, girls as young as you and women who were the beauties of Europe. Butyou're the one I want at my side. Ruling, taking what we want when we want it. Feared and worshipped by all the weaker souls. Would that be so bad?† â€Å"Iam one of the weaker souls,† Elena said. â€Å"And you and I are enemies, Damon. We can never be anything else.† â€Å"Are you sure?† He looked at her, and she could feel the power of his mind as it touched hers, like the brush of those long fingers. But there was no dizziness, no feeling of weakness or succumbing. That afternoon she'd had a long soak, as she always did these days, in a hot bath sprinkled with dried vervain. Damon's eyes flashed with understanding, but he took the setback with good grace. â€Å"What are you doing here?† he said casually. It was strange, but she felt no need to lie to him. â€Å"Caroline took something that belonged to me. A diary. I came to get it back.† A new look flickered in the dark eyes. â€Å"Undoubtedly to protect my worthless brother somehow,† he said, annoyed. â€Å"Stefan isn't involved in this!† â€Å"Oh, isn't he?† She was afraid he understood more than she meant him to. â€Å"Strange, he always seems to be involved when there's trouble. Hecreates problems. Now, if he were out of the picture†¦Ã¢â‚¬  Elena spoke steadily. â€Å"If you hurt Stefan again I'll make you sorry. I'll find some way to make you wish you hadn't, Damon. I mean it.† â€Å"I see. Well, then, I'll just have to work onyou , won't I?† Elena said nothing. She'd talked herself into a corner, agreeing to play this deadly game of his again. She looked away. â€Å"I'm going to have you in the end, you know,† he said softly. It was the voice he'd used at the party, when he'd said, â€Å"Easy, easy.† There was no mockery or malice now; he was simply stating a fact. â€Å"By hook or by crook, as you people say – that's a nice phrase – you'll be mine before the next snow flies.† Elena tried to conceal the chill she felt, but she knew he saw anyway. â€Å"Abusiness proposition?† â€Å"Exactly. You came here to get a diary. But you haven't got it.† He indicated her empty hands. â€Å"You failed, didn't you?† When Elena made no reply he went on. â€Å"And since you don't want my brother involved , he can't help you. But I can. And I will.† â€Å"You will?† â€Å"Of course. For a price.† Elena stared at him. Blood flamed in her face. When she managed to get words out, they would come only in a whisper. â€Å"What – price?† A smile gleamed out of the darkness. â€Å"A few minutes of your time, Elena. A few drops of your blood. An hour or so spent with me, alone.† â€Å"You†¦Ã¢â‚¬  Elena couldn't find the right word. Every epithet she knew was too mild. â€Å"I'll have it anyway, eventually,† he said in a reasonable tone. â€Å"If you're honest, you'll admit that to yourself. Last time wasn't the last. Why not accept that?† His voice dropped to a warm, intimate timbre. â€Å"Remember†¦Ã¢â‚¬  â€Å"I'd rather cut my throat,† she said. â€Å"An intriguing thought. But I can do it so much more enjoyably.† He was laughing at her. Somehow, on top of everything else today, this was too much. â€Å"You're disgusting; you know that,† she said. â€Å"You're sickening.† She was shaking now, and she couldn't breathe. â€Å"I'd die before I'd give in to you. I'd rather – â€Å" She wasn't sure what made her do it. When she was with Damon a sort of instinct took over her. And at that moment, she did feel that she'd rather risk anything than let him win this time. She noticed, with half her mind, that he was sitting back, relaxed, enjoying the turn his game was taking. The other half of her mind was calculating how far the roof overhung the balcony. â€Å"I'd rather do this,† she said, and flung herself sideways. She was right; he was off guard and couldn't move fast enough to stop her. She felt free space below her feet and spinning terror as she realized the balcony was farther back than she'd thought. She was going to miss it. But she hadn't reckoned on Damon. His hand shot out, not quick enough to keep her on the roof, but keeping her from falling any farther. It was as if her weight was nothing to him. Reflexively, Elena grasped the shingled edge of the roof and tried to get a knee up. â€Å"Let go of me,† said Elena through her teeth. Someone was going to come out on that balcony at any second, she was sure of it. â€Å"Let go of me.† â€Å"Here and now?† Looking into those unfathomable black eyes, she realized he was serious. If she said yes he would drop her. â€Å"It would be a fast way to end things, wouldn't it?† she said. Her heart was pounding in fear, but she refused to let him see that. â€Å"But such a waste.† With one motion, he jerked her to safety. To himself. His arms tightened around her, pressing her to the lean hardness of his body, and suddenly Elena could see nothing. She was enveloped. Then she felt those flat muscles gathering themselves like some great cat's, and the two of them launched into space. She was falling. She couldn't help but cling to him as the only solid thing in the rushing world around her. Then he landed, catlike, taking the impact easily. Stefan had done something similar once. But Stefan had not held her this way afterward, bruisingly close, with his lips almost in contact with hers. â€Å"Think about my proposition,† he said. She could not move or look away. And this time she knew that it was no Power that he was using, but simply the wildfire attraction between them. It was useless to deny it; her body responded to his. She could feel his breath on her lips. â€Å"I don't need you for anything,† she told him. She thought he was going to kiss her then, but he didn't. Above them there was the sound of french windows opening and an angry voice on the balcony. â€Å"Hey! What's going on? Is somebody out there?† â€Å"This time I did you a favor,† Damon said, very softly, still holding her. â€Å"Next time I'm going to collect.† She couldn't have turned her head away. If he'd kissed her then, she would have let him. But suddenly the hardness of his arms melted around her and his face seemed to blur. It was as if the darkness was taking him back into itself. Then black wings caught and beat the air and a huge crow was soaring away. Something, a book or shoe, was hurled after it from the balcony. It missed by a yard. â€Å"Damn birds!† said Mr. Forbes's voice from above. â€Å"They must be nesting on the roof.† Shivering, with her arms locked around her, Elena huddled in the darkness below until he went back inside. She found Meredith and Bonnie crouching by the gate. â€Å"What took you so long?† Bonnie whispered. â€Å"We thought you were caught!† â€Å"I almost was. I had to stay until it was safe.† Elena was so used to lying about Damon that she did it now without conscious effort. â€Å"Let's go home,† she whispered. â€Å"There's nothing more we can do.† â€Å"I know.† For a moment Damon's proposition swam in Elena's mind. But she shook her head to clear it. â€Å"I'll think of something,† she said. She hadn't thought of anything by the next day of school. The one encouraging fact was that Caroline didn't seem to have noticed anything amiss in her room – but that wasall Elena could find to be encouraged about. There was an assembly that morning, at which it was announced that the school board had chosen Elena as the student to represent â€Å"The Spirit of Fell's Church.† All through the principal's speech about it, Caroline's smile had blazed forth, triumphant and malicious. Elena tried to ignore it. She did her best to ignore the slights and snubs that came even in the wake of the assembly, but it wasn't easy. It was never easy, and there were days when she thought she would hit someone or just start screaming, but so far she'd managed. That afternoon, waiting for the sixth-period history class to be let out, Elena studied Tyler Smallwood. Since coming back to school, he had not addressed one word to her directly. He'd smiled as nastily as Caroline during the principal's announcement. Now, as he caught sight of Elena standing alone, he jostled Dick Carter with his elbow. â€Å"What's that there?† he said. â€Å"A wallflower?† Stefan, where are you? thought Elena. But she knew the answer to that. Halfway across school, in astronomy class. Dick opened his mouth to say something, but then his expression changed. He was looking beyond Elena, down the hall. Elena turned and saw Vickie. Vickie and Dick had been together before the Homecoming Dance. Elena supposed they still were. But Dick looked uncertain, as if he wasn't sure what to expect from the girl who was moving toward him. There was something odd about Vickie's face, about her walk. She was moving as if her feet didn't touch the floor. Her eyes were dilated and dreamy. â€Å"Hi there,† Dick said tentatively, and he stepped in front of her. Vickie passed him without a glance and went on to Tyler. Elena watched what happened next with growing uneasiness. It should have been funny, but it wasn't. It started with Tyler looking somewhat taken aback. Then Vickie put a hand on his chest. Tyler smiled, but there was a forced look about it. Vickie slid her hand under his jacket. Tyler's smile wavered. Vickie put her other hand on his chest. Tyler looked at Dick. â€Å"Hey, Vickie, lighten up,† said Dick hastily, but he didn't move any closer. Vickie slid her two hands upwards, pushing Tyler's jacket off his shoulders. He tried to shrug it back on without letting go of his books or seeming too concerned. He couldn't. Vickie's fingers crept under his shirt. â€Å"Hey, Vickie, leggo. Don't do that.† But Dick remained at a safe distance. Tyler shot him an enraged glare and tried to shove Vickie away. A noise had begun. At first it seemed to be at a frequency almost too low for human hearing, but it grew louder and louder. A growl, eerily menacing, that sent ice down Elena's spine. Tyler was looking pop-eyed with disbelief, and she soon realized why. The sound was coming from Vickie. Then everything happened at once. Tyler was on the ground with Vickie's teeth snapping inches from his throat. Elena, all quarrels forgotten, was trying to help Dick pull her off. Tyler was howling. The history room door was open and Alaric was shouting. â€Å"Don't hurt her! Be careful! It's epilepsy, we just need to get her lying down!† Vickie's teeth snapped again as he reached a helpful hand into the melee. The slender girl was stronger than all of them together, and they were losing control of her. They weren't going to be able to hold her much longer. It was with intense relief that Elena heard a familiar voice at her shoulder. â€Å"Vickie, calm down. It's all right. Just relax now. With Stefan grasping Vickie's arm and talking to her soothingly, Elena dared to slacken her own grip. And it seemed, at first, that Stefan's strategy was working. Vickie's clawing fingers loosened, and they were able to lift her off Tyler. As Stefan kept speaking to her, she went limp and her eyes shut. â€Å"That's good. You're feeling tired now. It's all right to go to sleep.† But then, abruptly, it stopped working, and whatever Power Stefan had been exercising over her was broken. Vickie's eyes flew open, and they bore no resemblance to the startled fawn's eyes Elena had seen in the cafeteria. They were blazing with red fury. She snarled at Stefan and burst out fighting with fresh strength. It took five or six of them to hold her down while somebody called the police. Elena stayed where she was, talking to Vickie, sometimes yelling at her, until the police got there. None of it did any good. Then she stepped back and saw the crowd of onlookers for the first time. Bonnie was in the front row, staring open-mouthed. So was Caroline. â€Å"Whathappened !† said Bonnie as the officials carried Vickie away. Elena, panting gently, pushed a strand of hair out of her eyes. â€Å"She went crazy and tried to undress Tyler.† Bonnie pursed her lips. â€Å"Well, she'd have to be crazy towant to, wouldn't she?† And she threw a smirk over her shoulder directly at Caroline. Elena's knees were rubbery and her hands were shaking. She felt an arm go around her, and she leaned against Stefan gratefully. Then she looked up at him. â€Å"Epilepsy?† she said with disbelieving scorn. â€Å"I think class was just dismissed,† Stefan said. â€Å"Let's go.† They walked toward the boarding house in silence, each lost in thought. Elena frowned, and several times glanced over at Stefan, but it wasn't until they were alone in his room that she spoke. â€Å"Stefan, what is all this? What's happening to Vickie?† â€Å"That's what I've been wondering. There's only one explanation I can think of, and it's that she's still under attack.† â€Å"You mean Damon's still – oh, my God! Oh, Stefan, I should have given her some of the vervain. I should have realized†¦Ã¢â‚¬  â€Å"It wouldn't have made any difference. Believe me.† She had turned toward the door as if to go after Vickie that minute, but he pulled her gently back. â€Å"Some people are more easily influenced than others, Elena. Vickie's will was never very strong. It belongs to him, now.† Slowly, Elena sat down. â€Å"Then there's nothing anyone can do? But, Stefan, will she become – like you and Damon?† â€Å"It depends.† His tone was bleak. â€Å"It's not just a matter of how much blood she loses. She needshis blood in her veins to make the change complete. Otherwise, she'll just end up like Mr. Tanner. Drained, used up. Dead.† Elena took a long breath. There was something else she wanted to ask him about, something she'd wanted to ask him for a long time. â€Å"Stefan, when you spoke to Vickie back there, I thought it was working. You were using your Powers on her, weren't you?† â€Å"Yes.† â€Å"But then she just went crazy again. What I mean is†¦ Stefan, youare okay, aren't you? Your Powers have come back?† He didn't answer. But that was answer enough for her. â€Å"Stefan, why didn't you tell me? What's wrong?† She went around and knelt by him so that he had to look at her. â€Å"It's taking me a while to recover, that's all. Don't worry about it.† â€Å"Iam worried. Isn't there anything we can do?† â€Å"No,† he said. But his eyes dropped. Comprehension swept through Elena. â€Å"Oh,† she whispered, sitting back. Then she reached for him again, trying to get hold of his hands. â€Å"Stefan, listen to me – â€Å" â€Å"Elena,no. Don't you see? It's dangerous, dangerous for both of us, but especially for you. It could kill â€Å"Only if you lose control,† she said. â€Å"And you won't. Kiss me.† â€Å"No,† said Stefan again. He added, less harshly, â€Å"I'll go out hunting tonight as soon as it's dark.† â€Å"Is that the same?† she said. She knew it wasn't. It was human blood that gave Power. â€Å"Oh, Stefan, please; don't you see I want to? Don'tyou want to?† â€Å"That isn't fair,† he said, his eyes tortured. â€Å"You know it isn't, Elena. You know how much – † He turned away from her again, his hands clenched into fists. â€Å"Then why not? Stefan, I need†¦Ã¢â‚¬  She couldn't finish. She couldn't explain to him what she needed; it was a need for connection to him, for closeness. She needed to remember what it was like with him, to wipe out the memory of dancing in her dream and of Damon's arms locked around her. â€Å"I need us to be together again,† she whispered. Stefan was still turned away, and he shook his head. â€Å"All right,† Elena whispered, but she felt a wash of grief and fear as defeat seeped into her bones. Most of the fear was for Stefan, who was vulnerable without his Powers, vulnerable enough that he might be hurt by the ordinary citizens of Fell's Church. But some of it was for herself.

The 15 writing habits of people who build amazing careers

The 15 writing habits of people who build amazing careers The 15 writing habits of people who build amazing careers One of the great pleasures of my job is that I frequently get a chance to talk to people who really are at the top of their game. Over the last 18 years, my colleagues and I have worked with over 40,000 people. And among them have been many industry leaders who have built seriously impressive careers and truly made a difference in their particular sector. These people are undeniably successful –Â  regardless of whether you define success in monetary terms, in what theyve been able to achieve, or both. Along the way, Ive noticed certain characteristics coming up again and again in the documents and emails that these super-successful people write – and in the approach they take to writing them. Clear patterns have emerged: ways of writing that so many successful people seem to share that I strongly suspect they are habits that underpin their success. Some of these patterns are in the way they write. Others are in what they write (and in how they develop that content). Together, these things propel them forwards, enabling them to make the kind of progress that others can only dream of – and often to earn many times more than those people. No single person exhibits all the traits, or even most of them. And these extraordinary individuals may not even be aware that the way they approach written communication is special or know why their approach works so much better than what other people do. But the fact that they do it that way has almost certainly been a major factor in their rise to the top. So here are those characteristics: 1. They write with confidence It takes courage to tell it like it is, but these people have it in spades. Theres a fine line between being arrogant and being confident, and these people are definitely the latter. They exude belief in their messages by never hiding behind flowery language or using 30 words when ten will do. 2. They nurture their ideas So much writing advice (and presentation training, for that matter) focuses on methodology. But even the most articulate wording will not disguise lazy thinking. Effective thinking needs to come first and it takes time. It cant be done between emails or checking Facebook. These people make and take that time, building and developing their ideas. As a result, what they write has real value. In the longer term, this builds their personal PR, and their organisations begin to recognise that value more and more. 3. They keep notes Neuroscientists have made many real breakthroughs in the last 20 years. One of these is the discovery that there are two distinct types of thinking: focused thought and free association (sometimes called mind wandering mode). Our brains cant do both at the same time, needing instead to switch between the two. (Brain researchers have even identified the neural switch that does this – the cingulate cortex.) The best ideas often spring from the second type of thinking, which typically happens when you are not sitting at your desk. In fact, it tends to happen when youre doing something completely unrelated to work – like shopping or loading the dishwasher. Successful people tend to capture ideas from these moments of mind wandering by noting them down on their smartphones or on a small pad, which they keep with them at all times for that purpose. 4. They are careful readers Successful people often seem to recognise that their attention and mental capacity are precious resources that they must spend wisely and renew regularly. As such, they use social media and other websites judiciously, reserving them for free thinking time rather than getting sucked down into all-day Facebook fests that drain them of energy and original thought. They also allow time to focus on one thing –Â  which benefits them not just because they can develop their ideas but because continually switching attention drains mental energy. 5. They look after their mind This habit often extends into other areas of their lives. For example, they make sure they get enough sleep and they eat sensibly: avoiding the highs and lows of sugar binges or overdosing on caffeine. Of course, they are human. But their secret is self-awareness. So, if the ideas arent there, they do something about it: whether thats going for a walk, stimulating their mind – with more reading or music, for example – or simply stopping and picking things up tomorrow. 6. They are conscious writers This one is critical. People who build extraordinary careers are expert influencers, so they are acutely aware of the effect both poor and good writing can have on others. They know that every document or email is an opportunity to influence many more people than they will ever meet, so they never squander that opportunity. That means they think before they write (unlike their less successful colleagues, who typically think while theyre writing –Â  or even afterwards, when it may well be too late). 7. They write to express, not impress The most successful writers never waste time or screen space posturing with verbose language. Theyd much rather engage directly with the brains of those they seek to influence in the most efficient way possible. 8. They know that its not all about me The first and main focus for them is their reader: who they are, what interests them, what they might be thinking and what they want them to think. That focus underpins their planning and stays with them throughout the writing process. (This is in contrast to less effective writers, whose focus tends to be on just getting the thing written and crossed off their list.) 9. They see the big picture This is another aspect that truly marks out highly successful people from the rest. Ive noticed that they develop a keen understanding of where their organisation is going and make sure they keep that at the front of their minds, rather than dwelling on the minutiae of the day-to-day. But that doesnt mean they ignore minor tasks or issues. They just see those as part of the bigger picture and keep that in mind when theyre writing. As a result, they often have a direct connection with the executives in the C-suite, who tend to be similarly focused. 10. They know when enough is enough The most successful people make their written communications only as long as they need to be: never longer. They also know that those communications usually need to be a lot shorter than many of their colleagues think they do. 11. They set clear objectives and they plan Uncommonly successful people know exactly what each report or proposal needs to achieve. Often, they write down those objectives; always, they base them on a knowledge of their readers. (See point 8.) This is part of an essential planning process. Many people start their documents by immediately firing up Word (or, if theyre a management consultant, more likely PowerPoint) and starting to type. But not these people. They know that planning is essential and they take time to work out a structure for their document before they even touch their keyboard. 12. They know how to build a persuasive argument By the time they start typing, they already have a clear idea of who their reader is, where they need them to go and –Â  crucially –Â  how theyre going to get them there. The most successful people know that persuasive writing is more of a science than an art. So they build their argument carefully first. As a result, their battle is half won even before they open up their laptop. 13. They are politically aware Awareness of organisational politics – and how to use that knowledge to your advantage –Â  is a sensitive issue. In an ideal world, everyone would work together selflessly and and logically for the greater good. But the real world is populated by humans, with all their foibles, ambitions and emotions. Successful people know that their documents will have to work with those too. So, regardless of what theyre writing, they take into account human psychology and how its played out in their particular workplace. 14. They dont rely on writing alone Its tempting to think that the written word is the only tool in your communication toolbox. The most successful people know that there are other tools too, and theyre careful to choose the right one for the job each time. So their documents often include captivating charts, diagrams or pictures. And these people know when to talk to someone instead of emailing them (sometimes as a way to ensure a document hits its mark). 15. They sweat the small stuff Ive deliberately left spelling, punctuation and grammar to the end of this list – even though those are the things that most people think of if you mention effective writing. Thats because a technically perfect document can still be devoid of original thought, totally disengaging and, therefore, potentially useless. However, it is still important to make sure that silly mistakes in accuracy dont undermine all your hard work. Successful people use spell-check and proofread their work. This list is still evolving and its not exhaustive. You may well have noticed other habits that make all the difference. Id love to hear what they are, so do let me know in the comments below. Image credit: mimagephotography / Shutterstock

Writing Tighter How to Cut Your Writing Down to Size

Writing Tighter How to Cut Your Writing Down to Size â€Å"I apologize for writing such a long letter. I didn’t have time to write a short one.† – Mark Twain It’s debatable what the actual quote is and whether it is actually Mark Twain’s, but either way it’s a great statement of the truth. It does indeed take longer - much longer - to write a short letter, blog post, essay, resume, etc. than it does to write a long one. I have frequently taken two-page resumes and cut them down to one without loss of content. Five-page single-spaced personal statements reduce to 500 words. Remarkable right? An example: I worked with a social media marketing expert to create the â€Å"perfect† blog post for LinkedIn. The original draft was 5,504 characters long - 1,777 characters over the LinkedIn limit! In 15 minutes, we had edited the blog down to size. How did we do it? Here are some tips to help you make the grade: Look for anything that could be characterized as â€Å"window dressing.† That’s the stuff you write around the important points! Find the nugget and stick to it! Are you repeating yourself? Stop! Once is enough. We get it. Stay organized. Often the source of rambling language is simply lack of organization and focus. Ask yourself about each and every sentence: How many words can I remove from this sentence and retain its meaning? Go ahead†¦ remove those extra words! You can do it! (Yes, there are extra words in that last sentence. Can you find them?) If you’re really in a bind, remove or reduce the space between bullet points or paragraphs. Only take this drastic measure as a last resort. White space is a prized commodity, especially in a blog or resume! If you remove something and your message no longer transmits, put it back in! Theres always somewhere else you can cut out. The process takes time, but it’s worth it. Your newly trimmed writing will be snappy, punchy and geared to today’s short attention spans! If you are reading this sentence, I’ve followed my own advice.

Argue against texting and driving Essay Example | Topics and Well Written Essays - 250 words

Argue against texting and driving - Essay Example According to research, texting while driving is considered as being more dangerous than drunk driving. This is especially due to the fact that this activity diverts the attention of a driver at a minimum period of 5 seconds, which is equivalent to a blind person driving for a distance of approximately 100 meters (Kiesbye 41). According to 2008 statistics, distracted driving caused the death of more than 5000 people and more than 500000 injuries in the US alone (Regan 39). Clearly, this is a significant loss, which could have been avoided were there a national ban on some of the distractions such as texting while driving. Drivers should be aware of the fact that life is precious, therefore, should be protected by all means as it cannot be compared to a text message no matter how urgent it might be. They are in control of their vehicles and as such, they have the liberty and the right to stop at convenient places to text after which they can continue driving. Indeed, a disciplined driver should always switch off his mobile phone, while driving, especially if the phone is not connected to a Bluetooth headset. Most of the phones in the market have the capability to record voicemails and also to hold incoming messages until the user switches on his handset, therefore, there is no justified reason as to why a person should end up in hospital or dead as a result of accidents caused by careless utilization of mobile

Reflection paper about All But my Life( Klein) Essay

Reflection paper about All But my Life( Klein) - Essay Example This love provides inner strength and determination to suffer and endure a life of extreme torment and hardship. Klein provides much evidence of this thesis when she retells stories of her family members, particularly her father, to whom she looked up and respected. It was he who made her promise to be strong, fight and never give up or kill herself and it was his words that helped her curb her desires to end her life in the camp. Klein also shows how the love of friends, not only family, can help us through bad times, particularly with her best friend Ilse. Klein provides a very poignant accounting of her life through the Holocaust and one that is intense and convincing. She does not paint pretty pictures but instead presents vivid and illustrative explanations of the numerous occurrences that show the good side of humanity in such terrible times. I think there are many lessons to be learnt from Klein’s memoirs, all of which can strengthen our inner selves and provide awareness of others in a world that is fraught with injustice, war and

Managerial Economics - Traded Firm and the Global Competition Research Paper

Managerial Economics - Traded Firm and the Global Competition - Research Paper Example In the leisure market due to the availability of large aircraft like Boeing 747 has made it very convenient and affordable for the common people for travelling and exploring new destinations for luxury purposes as well as business needs (The Airline Industry, 2012). With enormous growth in the airline industry the governments of many developing countries are reaping mammoth benefits and utilizing those benefits in spurring massive development in different sectors of the economy (The Airline Industry, 2012). But with this extensive growth many new potential competitors (airlines companies) are infiltrating the industry and there exists cut throat competition. The companies who are thriving in the industry are developing and implementing strategies on a daily basis for gaining competitive edge over one another. The company who loses its edge comes out of the market and has to shut down its business operations. The airlines industry is almost a perfectly competitive market where each pl ayers influence is minimal. The paper will discuss the market dynamics of Etihad airlines which is an Asian airline with the price elasticity of its products, cost structure, strategic decisions and recommendations which will allow the company to strive in this highly competitive airlines market. Propulsive expansion in the Asian airline industry As Etihad airline is an Asian airline and so highlight will be entailed on the current Asian airline industry. The Asian airlines industry despite of some exceptions have encountered tremendous recovery from the year 2008/2009 which was predominated by deep recession which adversely affected the global demand for air travel and air freight. There has been an escalated expansion in the numbers of passengers, premium travels and so on. The load factors of Asia Pacific airlines have recovered and have surpassed the peak levels of 2007. A large part of this can be attributed to the cautious move made by these airline companies in reinstating th e capacities cut during the economic downturn. This has led the industry to either raise ticket or the cargo charges or that of reducing the discounts previously offered. The rise in the number of passengers and higher traffic has yielded positive results reflecting in the operating profits for most of the airlines. Although the hike in the jet fuel prices have been a symptom of worry for the airlines. Since the year 2009, the price of the jet fuel has multiplied around two times keeping in line with the rise in the price of the crude oil. Higher fuel prices are indeed an important constraint which hampers the present profitability as well as the future growth trajectory of the companies (Seah & Yusof, 2010, p.1). Etihad airways -Legacy Etihad Airways is a national airline of United Arab Emirates. In eight years the airline company has been able to establish itself as one of the world’s leading airlines company. The airlines company was established by Royal (Amiri) Decree in July 2003 and has been able to establish itself as fastest growing in the commercial aviation history. The airline’s fleet of around 66 aircrafts has the operation capacity of 1000 flights per week. The airline provides serves unparalleled network of around 84 passengers and cargo destinations in areas like Middle East, Africa, Asia, Australia and North America. The company also owns around 30 percent of airberlin which is the sixth largest carrier and 40 percent of Air Seychelles. The